The online space is getting quite crowded. It’s getting so crowded, in fact, that standing out among all the noise and attracting new visitors to your website can be a challenge. Unfortunately, there isn’t anything you can do about the saturated online market, but you can expand your reach and stand out with a blog.

If you’ve yet to start a blog on your business website, or perhaps you’re skeptical of whether it’s worth the time and effort, then your business is at a huge disadvantage.

What is a business blog?

In a nutshell, a business blog is place on your business website where you can regularly publish new articles or posts for your audience. This can include information about your business, product, or services, helpful tips or advice for your clients, case studies, and much more.

A blog is a key component for any business website and an important marketing strategy. It serves many purposes, provides your business with many benefits, and it’s relatively easy to implement and manage.

Why does your business website need a blog?

Among other things, a blog can help drive traffic to your website, keep you connected to your clients, and even encourage more sales. Let’s take a deeper look at some of ways that a blog can give your website and your business a boost.

A blog can establish you or your business as an authority in your industry.

A blog gives your business a platform to share your expertise with prospective clients and answer any questions they may have. By regularly sharing helpful content, such as pro tips and expert advice, your audience will recognize you as a credible leader in your industry. Credibility leads to trust and consumers are much more likely to do business with someone they trust.

Blogging can increase traffic to your business website.

How a blog increases traffic via SEO:

Consistently cranking out quality blog content is a great way to drive organic traffic to your website. Search engines, like Google, love fresh content. Every time your website publishes a new blog post, that new content gets indexed by search engines, increasing your website’s visibility. According to OptinMonster, websites that have a blog are shown to have 434% more indexed pages.

Creating blog content with effective keyword and query research can also give your website an SEO boost. Before writing a new blog post, research what consumers in your industry are searching for and what kinds of questions they are asking in search engines. Your blog should aim to thoroughly answer your target audience’s questions as best as possible. Pay attention to key words and phrases and be sure to use them where appropriate in your posts.

How a blog increases traffic via Social Media:

Consistent blog posts also provide a wealth of content that can be shared on Facebook, Twitter, LinkedIn, Pinterest, etc. and it all leads back to your website. Social sharing helps expand your reach and gain access to a whole new audience. To drive more traffic back to your website, regularly share your blog posts on your business and personal (if appropriate) social media profiles and make sure it’s easy for your audience to share with social share buttons.

A blog can help increase sales.

If your blog is all about your industry (as it should be), then your readers will also be your ideal client. If they aren’t ready to buy or hire just yet, chances are they will be in the near future. When the time comes, your business will be top of mind because you’ve answered all their questions and provided valuable information through your blog.

You can use your blog to educate your clients and potential clients.

Your blog gives you the opportunity to provide your audience with more in-depth information. Blog posts can include more comprehensive information about your products or services, thorough how-to guides, and detailed case studies. You can also educate your audience with related pro tips and keep them up-to-date on industry news.

A blog can help you build your email list.

Email marketing is a powerful and effective way of communicating with your clients and potential clients. Email subscribers are already interested in your product or service and they are more likely to convert into paying clients. An effective strategy for bulking up your email list is to utilize your blog.

At the end of each blog post, ask your readers to subscribe via email so they can continue receiving the valuable content you’re producing. Make sure your website has a place where visitors can easily subscribe, such as a subscribe box or pop up. Once you’ve got them on your list, you need to keep showing up in their inbox.

A blog can help you build stronger connections with your target audience.

It’s no secret that consumers buy from people and businesses that they know, like, and trust. According to the 2019 Edelman Trust Barometer Special Report, 81% of the consumers surveyed said that brand trust is an important part of their purchasing decisions. So, how do you earn that trust? By giving your audience the opportunity to get to know you and your business.

Blogging allows you to be conversational and transparent with your audience. You can share more information about who you are and why you do what you do. By providing valuable and helpful content, you can show your readers that you genuinely care about their needs. By showcasing your expertise with pro tips and expert advice, your readers will trust you as an authority in your industry. You can also use your blog to welcome feedback by asking readers to respond with a comment, allowing for a two-way conversation.

According to one statistic, companies who blog get 97% more links to their website than those who don’t. If you’re looking for a way to stand out in a crowded market, increase traffic to your website, and encourage more sales, you can’t afford to overlook adding a blog to your website.

Don’t have time to blog? I get it. You’re a very busy business owner with a long to-do list. That’s where I come in. I can focus on blogging so that you can focus on your business.

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